Why I'm throwing out my editorial calendar after 2 years of blogging

    Throwing Out My Editorial Calendar

    I’m throwing out my editorial calendar. And I don’t just mean figuratively, I mean I’ve literately crossed everything off my list and THROWN AWAY my planner that was specifically for blog planning. This probably makes me seem crazy but I promise I’m not (well not this time) – I have a reason. I just hope it’s a good reason…

    Part of my ‘day job’ is marketing for the company and a few weeks ago we had a journalist come in to research an article. I was in full PR mode – big, happy smiles and overly cheerful about everything – obviously very excitied to read the article AND to see some of my photography in print (other than for advertisements). This week, we got the draft copy of the article. It didn’t take but a few sentences for the smile to fade and my excitement gone. The article wasn’t anything like we expected, the journalist went in a completely different direction and it added no substance to the company. It was basically 1,500 words of lack lustre facts and air – it did nothing to explain who we are as a business and definetly didn’t achieve what PR Staci was expecting.

    My initial reaction was anger but after thinking on it and re-reading the article about a dozen times my anger turned to confusion. Had we done something to suggest this was our message? Were we unclear? At the end of the day, I just wouldn’t settle for the article and a re-write was done before they went to print. I’m sure that particular journalist won’t be knocking on my door any time soon but it made me stop and think. I was so quick to say ‘no article’ than to publish a second rate article, yet when it comes to the blog I’m far too guilty of quantity over quality, which I know is wrong.

    At the beginning of every month I make out an editorial calendar, which features two new posts a week, it was even my New Years resolution to be better about keeping to my scheerleader. Yet here we are. Less than half way through the year and I’m throwing out my editorial calendar. I will admit there’s nothing as satisfying as checking off everything in my blog planner, but ultimately it’s a huge stress in my life – just the sight of it makes me cringe some days because I know nothing’s scheduled and another week has gone without writing. But the truth is, sometimes life just gets in the way.

    What does this all mean for L&L? Well, hopefully it means more meaningful and thaughty out posts for you and a lot less stress for me. It means some weeks might have three posts and some none. It means that sometimes life gets in the way and it doesn’t give a shit about your plans or your schedule.

    It means that I’m choosing to focus on QUALITY instead of quantity and that’s a decision I can be proud of – even if it does mean breaking one of my New Years resolutions.

    I don’t ever want to put out something that I’m not 100% proud of, that’s not me, not really, and I’m so ashamed and embarrassed that I let myself fall into that trap. Not any more. From now on, anything and everything published is content I’m completely in love with myself.

    Honest Disclosure Note: While part of me wants to go back and delete dozens of posts that make me want to hid under the covers because it’s so horrible, I’m not going to because this blog is all about progress – such as with life. As with every other decision I’ve made, I’m not ashamed and I don’t want to bury them to project this ‘perfect’ version. No one is perfect and I don’t claim to be in any respects and I hope this shows that. 

    whether or not to use an editorial calendar when blogging and why I choose not to use one to stay authentic and honest />

    • Staci West is an obsessive compulsive traveller who is currently dealing with a chronic case of coffee addicition. Symptoms include blackouts from online shopping sessions, a ferocious passion for everything colourful and energy levels that exceed a normal human capacity. On the advice of her carer and companion, Kendall her yellow labrador, she created L&L, a down to Earth lifestyle blog, as a distraction for her pathological need for shoes.

    • Show Comments (13)

    • Toni

      I love this article. We do exactly as you say. Concentrate on quality. We of course aim to get as much done as we can. But it’s so important to make sure you love every word. Because the messages we send are so important. Thanks for sharing this great advice

      • Staci West

        I’m glad you enjoyed it. I agree, its so important to love every word – even if that means not putting out new content for a few days or a week. It’s a good time to engage with your audience and find inspiration. Thanks again for reading!

    • Julia Dent

      I love this perspective! I’ve also been trying harder to produce quality posts, and I won’t publish a post unless I’m really proud of it.

      • Staci West

        Thanks for reading! Sometimes the pressure to get something published overweighs my need for high quality – which hopefully I’ll be conscience of now moving forward. Good luck Julia!

    • Marina

      Love this so much! I’m just starting up my blog, and I’ve been working in a list of ideas I’ve come up with… But I find I get so inspired just going about my day- that those unplanned posts write themselves!
      I was thinking of making a schedule as you mentioned, now maybe not!
      Such a great article!

      • Staci West

        Hi Marina, thanks for reading! So glad this was helpful to you. It’s so easy to get caught up in making lists and schedules that nothing actually gets done. Sometimes you just need to write when you want to write and worry about the rest later. I’m sure everything will come together for you blog, can’t wait to see what you write about!

    • Erin Rolfson

      This is so honest! I think we get into our heads the “right” way to do things but no one ever mentions that there are hundreds of right ways!

      • Staci West

        That is so true Erin! There’s not just ‘one way’ for anything when it comes to the influence industry so why does the writing process always seem to follow the same one way pattern? Thanks for commenting, hopefully this post will change how people view writing for their blogs and we’ll see a shift to more heartfelt honest posts.

    • Sheila Price

      This is great advice! We can sometimes take planning and organizing too far so that all of the life is sucked out of us. I’ve been guilty of this so many times.

      • Staci West

        Completely agree Sheila, I’m all for planning but sometimes too much has negative effects. Glad you enjoyed the post and thanks for sharing your thoughts!

    • Lena Ameri

      Staci, I want to start by saying, I’ve loved everything I’ve ever read on your blog. I’ve never felt you put out low quality work. That being said, YOU have to feel good about what you’re doing and I’m glad you are taking steps to figure out what feels best to you. Thanks for sharing and being so honest!

      • Staci West

        Thank you so much for your comments, you made my day Lena 😀

    • Terri

      What a great way of looking at things! I have been beating myself up over falling behind in my own schedule, but maybe I should embrace the attention to detail that is slowing me down a bit! Thanks for a new perspective. 😊

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